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Our handcrafted, non-toxic deodorant, was thoughtfully formulated for two years with your well-being in mind! We prioritize clean, organic, and natural ingredients, ensuring a product that is both safe and works all day.
The delightful blend of lavender and lemon combines the soothing, floral notes of lavender with the zesty, uplifting scent of lemon, creating a serene and rejuvenating aroma. This duo contains natural antiseptic and mood-enhancing properties, ensuring you feel calm and refreshed throughout the day.
Our handcrafted, non-toxic deodorant, was thoughtfully formulated for two years with your well-being in mind! We prioritize clean, organic, and natural ingredients, ensuring a product that is both safe and works all day.
The delightful blend of lavender and lemon combines the soothing, floral notes of lavender with the zesty, uplifting scent of lemon, creating a serene and rejuvenating aroma. This duo contains natural antiseptic and mood-enhancing properties, ensuring you feel calm and refreshed throughout the day.



HERE'S THE TRUTH...
Like many of you, we tried every natural deodorant on the market and DIY recipes. As expected, we didn't find success. Unfortunately, most have to settle for less than ideal.
Most “natural” deodorants sound great on the label… until you actually wear them.
They’re often so focused on being “non-toxic” and “clean” that they forget the most important job of a deodorant: stopping odor that actually lasts. With weak formulas and minimal deodorizing ingredients, odor creeps back fast. You end up:
- Reapplying 2–3 times a day
- Feeling anxious about how you smell
- Burning through tubes and wasting money on products that don’t deliver
All in the name of being “natural.”
But you shouldn’t have to choose between being healthy and smelling amazing all day. You deserve both.
That’s why we created a next-level natural deodorant with 3× the deodorizing power of typical formulas. Our targeted blend of:
- Magnesium hydroxide
- Zinc ricinoleate
- A baking soda option for extra-strength protection
means you stay confidently fresh — without the harsh ingredients.
No more midday panic checks.
No more constant reapplying.
Just clean, long-lasting odor protection that actually works.
Most natural deodorants crumble, feel sticky, gritty, or leave a heavy white cast. We refused to accept that as “good enough.”
Over 2 years and dozens of iterations, we built a formula from the ground up—testing different ratios of oils, butters, and waxes until the stick glided on smoothly in every test group.
Then we put it on real people with real body odor: heavy sweaters, gym-goers, busy parents, and people who had already tried every “natural” deodorant out there.
The result?
- No crumbling, clumping, or chalky feel
- No gritty dragging on your skin
- No sticky, gooey, or wet feeling sitting in your pits
- A smooth, comfortable application you actually forget you’re wearing
You shouldn’t have to choose between a clean formula and a texture that feels good. So we made both non-negotiable.
Many natural deodorants are bought with the best intentions — to be kinder to your body and your skin.
But instead, they burn, sting, and leave your underarms red, irritated, rashy, or even peeling. Over time, some can even cause darkened underarms. After going through that once or twice, it’s easy to lose trust in “natural” deodorant and feel nervous to try anything new in case it causes the same reaction.
This isn’t just an accident. It’s often because those formulas still rely on cheap, harsh ingredients, have poorly balanced formulas (like the wrong pH or too-strong essential oils), or don’t offer a baking-soda-free option for sensitive skin.
We decided to do things differently.
We use organic, natural, clean ingredients only— no shortcuts, no harsh filler ingredients. And because everyone’s skin is different, we give you a choice:
1.) A formula with baking soda for those who love its extra deodorizing power
2.) A baking-soda-free formula that’s gentle enough for sensitive, easily irritated skin
So you get all the benefits of natural deodorant—without the burn, rash, and the risk.
NATURAL DEODORANTS AREN'T CREATED EQUALLY
True Friend Deodorant vs Generic Natural Deodorants
Gentle
Irritating
Lightweight
Heavy
Stain-Free
Stains Clothes
Smooth Application
Gritty, Clumpy, Dry
Long-Lasting
Reapplication Required
Essential Oils
Synthetic Fragrances
Unique Professional Grade Formula
DIY or White Label Formula
HEAR FROM REAL CUSTOMERS
THROW OUT THE CONVENTIONAL DEODORANT
At True Friend, we believe you and your body deserve the best. That’s why we handcraft each deodorant with care. Our formulas are packed with as many organic ingredients as possible, giving you peace of mind about what you’re putting on your skin. We spent two years perfecting our recipes to ensure they are not only effective, but also gentle and safe.
Choose True Friend, and reclaim your health with a product that truly cares.

Aluminum blocks the sweat glands, disrupting the body's natural sweating process and hindering its ability to eliminate toxins. Aluminum should be avoided in deodorants, as it's linked to Alzheimer's disease, breast cancer, and hormonal disruptions.

At True Friend, our commitment extends beyond caring for you - we care for the planet too. Join us in our sustainable mission by recycling your True Friend products through Pact, ensuring they can be reused and enjoyed again. Together, let's make a positive impact on both your well-being and the environment.

Fragrance oils can conceal a blend of up to 3,000+ different chemicals. Unfortunately, "fragrance" is often used as a loophole to avoid disclosing the specific ingredients within scents. Current regulations do not require transparency for these fragrance components.



YOUR HEALTH MATTERS
Nourishes and hydrates the delicate underarm skin, promoting softness and comfort while combating dryness and irritation.
Used to create a protective barrier that helps prevent odor-causing bacteria from developing, ensuring long-lasting odor control.
Derived from coconut oil and ensures a smooth and comfortable wear, while softening and hydrating the skin.
Forms a protective shield that traps and neutralizes odor molecules, keeping underarms fresh throughout the day.
MCT oil is derived from coconut oil, which moisturize and nourish the skin without leaving a greasy residue.
*ORGANIC
*ORGANIC
TAKING PERSONAL CARE, PERSONALLY
We value transparency and honesty in everything we do. Every step of the way is with you in mind. That's why we make everything handmade. No toxic ingredients, no fillers, no shortcuts.
*ORGANIC
*Our website features the most up-to-date ingredient information, so we encourage you to refer to it.
We're excited to share that we're in the process of creating baking soda-free containers! In the meantime, you may receive our baking soda-free deodorants packaged in our original baking soda containers. Rest assured, the product inside is baking soda-free, and we appreciate your understanding during this transition.
FREE FROM:
Pink Clay:
Sweet Citrus:
* Organic ingredient
Lavender:
Peppermint:
Sage Breeze:
Unscented:
*Sustainably sourced palm oil
It contains no:
Aloe Vera Sponge:
White Sponge:
Which One is Best For You?
Yes! We formulate without artificial fragrances, so no extra junk in the deodorant.
We use a small amount of baking soda for extra strength to keep you fresh all day, but also offer sensitive deodorants.
No, we never formulate any of our deodorants with aluminum ingredients. We are 100% against aluminum, as it is a neurotoxin to the brain and not good for your health.
Aluminum is used to stop sweating, but unfortunately, it comes with the negative downside of harming your health. Aluminum-free deodorants don't completely stop sweating. In fact, your body is meant to rid itself of toxin build-up through your sweat pores. As an effective alternative, we use arrowroot powder, magnesium hydroxide, and kaolin clay to help absorb moisture.
Yes, we provide free shipping on all orders over $75.
Simply twist the applicator wheel 2-3 times and apply a gentle swipe to each underarm. Designed for external use.
If you're not completely satisfied with your purchase, you can return it within 30 days for a full refund.
We recommend using the deodorant stick within 6 months for upmost freshness.
We proudly make and ship from Cleveland, OH.